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Merit Beauty Meta Ads
Katherine Power's (Who What Wear founder) minimalist clean makeup and skincare line. Flush Balm and Day Glow Highlighting Balm are the breakout SKUs.
Live Meta ads
Updated May 10, 202650Active today
+21New this week
−0Churned this week
64Median run days
The Intro Set — a limited edition collection of our best-selling complexion essentials — for less.
Meet your simplified routine:
– The Minimalist Perfecting Complexion Stick
– Brush No. 1
– Flush Balm Cheek Color
– Br
14 ads use this creativeView
It's not a foundation or a concealer, but it’ll replace both in your makeup bag. Meet The Minimalist Perfecting Complexion Stick.
What It Does:
Light-to-medium coverage that stays breathable all day
Fatty acids conditi
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You don’t need multiple serums, just one.
Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Available at Sephora.
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You don’t need multiple serums, just one.
Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Available at Sephora.
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A lightweight, blurring lipstick that gives a sheer, soft-matte wash of color with a smooth, balm-like texture that feels comfortable all day. Available in eight new shades. Plus, get our Signature Makeup Bag free with y
3 ads use this creativeView
It’s not a foundation or a concealer, but it will replace both in your makeup bag.
The Minimalist melts into skin, delivering buildable, natural-looking coverage — all over or only where you need it. Get the Signature
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The Essential Set — the foundation of your everyday routine, for less.
Impossible to mess up products that simplify what it takes to get ready:
Great Skin Instant Glow Serum
The Minimalist Perfecting Complexion Stick
B
3 ads use this creativeView
A lightweight, blurring lipstick that gives a sheer, soft-matte wash of color with a smooth, balm-like texture that feels comfortable all day. Available in eight new shades. Plus, get our Signature Makeup Bag free with y
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You don’t need multiple serums, just one. Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Get the Signature Bag free w
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The Intro Set — a limited edition collection of our best-selling complexion essentials — for less.
Meet your new, simplified routine:
– The Minimalist Perfecting Complexion Stick
– Brush No. 1
– Flush Balm Cheek Color
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Don’t leave your routine behind. Our Mini Great Skin Trio features our complete three-step system in travel-ready sizes. Cleanse, treat, and moisturize for a healthy glow that follows you anywhere. Includes:
Mini Great S
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Because one shade is never enough. Choose three new Signature Lip Blush shades for less and get buildable color that’s easy to wear every day. Plus, get our Signature Makeup Bag free with your first order.
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Not sure of your shade? Our Shade Finder Quiz makes it easy. Answer a few short questions and we’ll help you find your perfect match in The Minimalist. And if the first shade isn’t quite right, we’ll help you find the on
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A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.
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Save on our go-to lip essentials for soft color, definition, and shine.
Includes:
Signature Lip Liner
Signature Lip Blush
Shade Slick Sheen
Plus, get our Signature Makeup Bag free with your first order.
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It's perfect if you're on the go.
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Get the Signature Bag free with your first order. Plus, shipping on us for orders over $45, and free returns. All available exclusively on our website.
2 ads use this creativeView
"It's like glass skin in a bottle.”
Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Get the Signature Bag free with y
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Designed to evolve throughout the day, Retrospect is a rich, nuanced scent that balances nostalgia and modernity, softness and depth to ensure it’s not just a staple of your daily routine now — but for generations to com
2 ads use this creativeView
The Intro Set — a limited edition collection of our best-selling complexion essentials — for less.
Meet your simplified routine:
– The Minimalist Perfecting Complexion Stick
– Brush No. 1
– Flush Balm Cheek Color
– Br
2 ads use this creativeView
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