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Katherine Power's (Who What Wear founder) minimalist clean makeup and skincare line. Flush Balm and Day Glow Highlighting Balm are the breakout SKUs.

Live Meta ads

Updated Apr 24, 2026
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The Intro Set — a limited edition collection of our best-selling complexion essentials — for less. 

Meet your simplified routine:

– The Minimalist Perfecting Complexion Stick
– Brush No. 1
– Flush Balm Cheek Color
– Br
The Intro Set — a limited edition collection of our best-selling complexion essentials — for less. Meet your simplified routine: – The Minimalist Perfecting Complexion Stick – Brush No. 1 – Flush Balm Cheek Color – Br
9 ads use this creativeView
Sometimes wearing the same thing every day is a good thing. Meet The Uniform: SPF 45 and sheer, skin-evening coverage in one. Lightweight, oil-free, and designed to be the easiest part of your day. 

Get the Signature Ba
Sometimes wearing the same thing every day is a good thing. Meet The Uniform: SPF 45 and sheer, skin-evening coverage in one. Lightweight, oil-free, and designed to be the easiest part of your day. Get the Signature Ba
2 ads use this creativeView
A lightweight, blurring lipstick that gives a sheer, soft-matte wash of color with a smooth, balm-like texture that feels comfortable all day. Available in eight new shades. Plus, get our Signature Makeup Bag free with y
A lightweight, blurring lipstick that gives a sheer, soft-matte wash of color with a smooth, balm-like texture that feels comfortable all day. Available in eight new shades. Plus, get our Signature Makeup Bag free with y
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Score the chicest bag you’ve ever laid eyes on — for free.

The Signature Bag is complimentary with your first MERIT purchase.

Exclusively available on our website.
Score the chicest bag you’ve ever laid eyes on — for free. The Signature Bag is complimentary with your first MERIT purchase. Exclusively available on our website.
2 ads use this creativeView
It’s not a foundation or a concealer, but it will replace both in your makeup bag. 

The Minimalist melts into skin, delivering buildable, natural-looking coverage — all over or only where you need it. Get the Signature
It’s not a foundation or a concealer, but it will replace both in your makeup bag. The Minimalist melts into skin, delivering buildable, natural-looking coverage — all over or only where you need it. Get the Signature
12 ads use this creativeView
Your favorite lip and cheek essentials — together in our best-selling shade.
Your favorite lip and cheek essentials — together in our best-selling shade.
6 ads use this creativeView
You don’t need multiple serums, just one. Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Get the Signature Bag free w
You don’t need multiple serums, just one. Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Get the Signature Bag free w
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You don’t need multiple serums, just one. 

Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Available at Sephora.
You don’t need multiple serums, just one. Great Skin Instant Glow Serum: one clinically proven formula that brightens skin, hydrates for 24 hours, evens tone, and reduces the look of redness. Available at Sephora.
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The Uniform delivers sheer, skin-evening coverage and SPF 45 protection with a velvet, soft-focus finish. Lightweight, oil-free, and designed to be the easiest part of your day. Available at Sephora.
The Uniform delivers sheer, skin-evening coverage and SPF 45 protection with a velvet, soft-focus finish. Lightweight, oil-free, and designed to be the easiest part of your day. Available at Sephora.
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The Essential Set — the foundation of your everyday routine, for less. 

Impossible to mess up products that simplify what it takes to get ready:
Great Skin Instant Glow Serum
The Minimalist Perfecting Complexion Stick
B
The Essential Set — the foundation of your everyday routine, for less. Impossible to mess up products that simplify what it takes to get ready: Great Skin Instant Glow Serum The Minimalist Perfecting Complexion Stick B
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Sometimes wearing the same thing every day is a good thing. Meet The Uniform: SPF 45 and sheer, skin-evening coverage in one. Lightweight, oil-free, and designed to be the easiest part of your day. 

Get the Signature Ba
Sometimes wearing the same thing every day is a good thing. Meet The Uniform: SPF 45 and sheer, skin-evening coverage in one. Lightweight, oil-free, and designed to be the easiest part of your day. Get the Signature Ba
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While supplies last, get a free travel-size Great Skin Double Cleanse with orders over $125. Effortlessly removes face makeup, sunscreen, and impurities — all in one step. 

PS: You’ll also get The Signature Bag free wit
While supplies last, get a free travel-size Great Skin Double Cleanse with orders over $125. Effortlessly removes face makeup, sunscreen, and impurities — all in one step. PS: You’ll also get The Signature Bag free wit
5 ads use this creativeView
Don’t leave your routine behind. Our Mini Great Skin Trio features our complete three-step system in travel-ready sizes. Cleanse, treat, and moisturize for a healthy glow that follows you anywhere. Includes:
Mini Great S
Don’t leave your routine behind. Our Mini Great Skin Trio features our complete three-step system in travel-ready sizes. Cleanse, treat, and moisturize for a healthy glow that follows you anywhere. Includes: Mini Great S
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Because one shade is never enough. Choose three new Signature Lip Blush shades for less and get buildable color that’s easy to wear every day. Plus, get our Signature Makeup Bag free with your first order.
Because one shade is never enough. Choose three new Signature Lip Blush shades for less and get buildable color that’s easy to wear every day. Plus, get our Signature Makeup Bag free with your first order.
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A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.
A wash of moisturizing color for healthy lips all day — now available in a new, pearlescent finish.
2 ads use this creativeView
The Intro Set — a limited edition collection of our best-selling complexion essentials — for less. 

Meet your new, simplified routine:

– The Minimalist Perfecting Complexion Stick
– Brush No. 1
– Flush Balm Cheek Color
The Intro Set — a limited edition collection of our best-selling complexion essentials — for less. Meet your new, simplified routine: – The Minimalist Perfecting Complexion Stick – Brush No. 1 – Flush Balm Cheek Color
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Three steps or less, that’s all it takes to prep, protect, and glow. The Skin Set features our weightless, tinted mineral SPF and the essentials for a "done" look that feels like you're wearing nothing at all. Shop the r
Three steps or less, that’s all it takes to prep, protect, and glow. The Skin Set features our weightless, tinted mineral SPF and the essentials for a "done" look that feels like you're wearing nothing at all. Shop the r
2 ads use this creativeView
Not sure of your shade? Our Shade Finder Quiz makes it easy. Answer a few short questions and we’ll help you find your perfect match in The Minimalist. And if the first shade isn’t quite right, we’ll help you find the on
Not sure of your shade? Our Shade Finder Quiz makes it easy. Answer a few short questions and we’ll help you find your perfect match in The Minimalist. And if the first shade isn’t quite right, we’ll help you find the on
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