What does the Ad Copy Grader score?
The grader analyses your Facebook ad copy across six dimensions: Hook Strength (does your first line stop the scroll?), Clarity (is your offer obvious in 5 seconds?), Social Proof (numbers, ratings, and credibility markers), CTA Strength (is the call-to-action clear and action-oriented?), Emotional Resonance (pain or desire signals), and Length Optimization (is the copy the right length for the placement?). Each dimension is scored 0–20 for a total of 100.
How do I improve my Facebook ad copy score?
Unlock the full breakdown to see exactly which dimensions are dragging your score down. The most common fixes: lead with a specific number or question in your hook, add at least one social proof data point (“10,000+ customers”), end with a single clear action verb, and ensure your copy is between 125–300 characters for most placements. Once you know what's missing, search BrandMov to see how high-converting competitor ads handle the same structure.