Your ad metrics
Use numbers from your Meta Ads Manager for the most accurate score.
×/wk
Average times a person sees your ad per week%
Click-through rate when the ad was freshly launched%
Your current CTR in Meta Ads Manager$
Cost per click when the ad first went live$
Your current CPC in Meta Ads Managerdays
Optional — improves benchmark accuracyHow the score is calculated
Frequency
Industry avg is 3.1×/week. Above 4× signals audience saturation — the single biggest driver of ad fatigue.
CTR Decline
A 20%+ drop in CTR from launch is an early warning sign. Once CTR drops 50%, you're hemorrhaging spend on uninterested eyes.
CPC Increase
Rising CPC without bid changes means Meta's algorithm is working harder to find engaged users — a direct signal of creative fatigue.
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