Free ROAS Calculator

Is your ad spend actually profitable?

Enter your monthly ad spend, CPC, conversion rate, and AOV to see your real ROAS, CPA, profit, and how you stack up against industry benchmarks.

Your ad metrics

Pull these numbers from Meta Ads Manager for the most accurate results.

$
Total monthly budget across all campaigns
$
Average cost-per-click from Ads Manager
%
% of clicks that convert to a purchase or lead
$
Average revenue per conversion (AOV or LTV)
%
Revenue minus product/service cost, as a %
Used for benchmark comparison

What you'll see

Real ROAS & CPA
See your true return on ad spend and cost per acquisition — not the platform's inflated attribution number.
Breakeven ROAS
The exact ROAS you need just to break even. Every point above is profit; below it, you're losing money on ads.
Benchmark comparison
Compare your ROAS and CPA against industry averages for your vertical — so you know where you actually stand.

Already know your numbers? Find what's working.

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