Tighten weak hooks
See when the opening line is too soft, generic, or buried under unnecessary context.
The main body copy shown above the image or video.
0 chars
The bold line shown below the image — used for CTA and clarity scoring.
The free Facebook ad grader for performance marketers
BrandMov's Facebook ad grader scores the copy behind any Meta ad across six dimensions — hook strength, clarity, social proof, CTA, emotion, and length. Paste your primary text, get a score and specific fixes in seconds. No signup, no credit card, no upsell — a genuinely free Facebook ad grader for media buyers, founders, and agencies who want a second pair of eyes on copy before it goes live.
What does the Ad Copy Grader score?
The grader analyses your Facebook ad copy across six dimensions: Hook Strength (does your first line stop the scroll?), Clarity (is your offer obvious in 5 seconds?), Social Proof (numbers, ratings, and credibility markers), CTA Strength (is the call-to-action clear and action-oriented?), Emotional Resonance (pain or desire signals), and Length Optimization (is the copy the right length for the placement?). Each dimension is scored 0–20 for a total of 100.
How do I improve my Facebook ad copy score?
Unlock the full breakdown to see exactly which dimensions are dragging your score down. The most common fixes: lead with a specific number or question in your hook, add at least one social proof data point (“10,000+ customers”), end with a single clear action verb, and ensure your copy is between 125–300 characters for most placements. Once you know what's missing, search BrandMov to see how high-converting competitor ads handle the same structure.
Scoring Factors
What strong ad copy usually gets right
Hook strength
The first line needs to earn attention quickly. If the opening is vague or soft, the rest of the copy usually never gets a fair chance.
Offer clarity
Good ad copy makes the product, problem, or outcome legible within seconds. Clever language without clarity tends to lower response.
Proof and credibility
Claims feel stronger when they are supported by numbers, customer signals, or believable context. Proof is what makes copy feel less generic.
CTA strength
The close should make the next step feel obvious. Strong copy tells the audience what to do and why it is worth doing now.
FAQ
Common questions about ad copy scoring
What does an ad copy grader measure?
It scores the major ingredients that usually shape response, including hook strength, clarity, proof, CTA, emotional pull, and length. The goal is to spot weak messaging before launch.
What is a good Facebook ad copy score?
A good score is one that helps you compare drafts and find stronger starting points. Higher scores usually mean fewer obvious issues, but real performance still depends on offer, creative, audience, and landing page quality.
Can a high score guarantee ad performance?
No. The grader helps with copy quality, but it cannot guarantee results because performance also depends on targeting, creative execution, offer strength, and market timing.
Should I rewrite low-scoring ads or test new angles?
Usually both. Rewrite weak dimensions first, but if the whole draft feels flat it is often smarter to test a new angle rather than polish the same message forever.