Find what to fix first
Errors, warnings, and notices are grouped so you can stop guessing and start prioritizing the fixes that matter.
Free SEO Tool
Run a clear SEO audit for any public URL
Check metadata, content structure, technical SEO, performance, and AI-readiness without digging through a heavyweight dashboard first.
No account needed for your first scan40+ checks across 6 SEO categories
Slow PagesCore Web VitalsHeavy CSS or HTMLTitlesMeta DescriptionsH1 TagsContentDuplicatesIndexabilitySocial TagsLocalizationLinksRedirectsImagesJavaScriptCSSRobotsSitemapsStructured Data
Why this feels more useful
Designed like a real audit product, not a one-field widget
The best site audit pages do three things well: they explain coverage, show what the output looks like, and make prioritization feel obvious. This page is structured around that same idea.
See the shape of the problem
Health score, category scoring, and issue distribution make the audit easier to scan than a wall of technical output.
Audit for search and AI discovery
Go beyond classic metadata checks with semantic structure and AI-readiness signals that affect how modern systems parse pages.
Get developer-friendly context
Each failing check comes with plain-language detail so marketers can brief fixes and developers can move faster.
Coverage
Every major audit section is explained in plain English
Strong audit pages do more than list categories. They explain what each area covers, why it matters, and what kind of problems you should expect to find inside the report.
Meta & Head
Titles, descriptions, canonical tags, social cards, viewport settings, and other head-level signals that shape search previews and page interpretation.
- Titles, meta descriptions, and preview tags
- Canonical signals and head completeness
- Viewport, favicon, and share-card basics
Why it matters: This is the first layer search engines and users see, so weak metadata usually means weaker click-through rate and less context for the page.
Content Quality
Heading structure, copy depth, link balance, alt text, and content signals that show whether the page is thin, confusing, or under-explained.
- Heading hierarchy and page structure
- Word count, link balance, and image alt text
- Signals that affect clarity and topical depth
Why it matters: A page can be technically valid and still struggle if the content is shallow, poorly structured, or hard for both humans and crawlers to parse.
Technical SEO
HTTP status, robots and indexing directives, language signals, structured data presence, and the technical setup required for reliable crawling.
- Status code, HTTPS, and crawl directives
- Structured data, lang, and document setup
- Technical signals that affect discoverability
Why it matters: This is the infrastructure layer. If it breaks, even good content can become hard to crawl, index, trust, or interpret correctly.
Performance
HTML size, resource weight, lazy-loading hints, and structural performance signals that can make a page feel heavy or slow to load.
- HTML weight and render-heavy page patterns
- Image behavior and resource intensity
- Performance hints that influence user experience
Why it matters: Performance problems hit both rankings and conversion. Slow or bloated pages are harder to use and easier to abandon.
AI Readiness
Semantic markup, content organization, and machine-readable structure that help modern search and AI systems understand page intent.
- Semantic structure and content clarity
- Markup signals useful to AI systems
- Page architecture that improves interpretation
Why it matters: More discovery now happens through systems that summarize and interpret pages, not just rank blue links. Structure matters more than ever.
Domain Authority
Domain-level trust and competitiveness signals that provide context around how strong the URL may be in a tougher SERP environment.
- Domain trust and URL quality context
- Signals tied to credibility and competition
- Authority framing for harder keywords
Why it matters: Authority does not replace on-page SEO, but it helps explain why some pages still struggle even after obvious page-level fixes are made.
How to read the report
Every visible part of the audit has a specific job
Instead of giving you one vague score and a dump of checks, the report is meant to walk you from high-level health to specific fixes in an order that is easier to act on.
Overall SEO score
Start here for a quick benchmark of how healthy the page looks across all the checks in the audit.
- Gives you one number to anchor the report
- Useful for before-and-after QA comparisons
- Makes weak pages easy to spot at a glance
Category scores
The category breakdown shows whether your biggest weakness lives in content, technical setup, performance, or another area.
- Explains where the score is being lost
- Helps teams assign fixes to the right owner
- Turns a general problem into a specific one
Priority fixes
Failed checks are surfaced first so the highest-impact cleanup work is easier to identify and sequence.
- Sorts urgent issues ahead of cosmetic ones
- Makes technical handoffs cleaner
- Helps smaller teams avoid random SEO busywork
Check-by-check detail
Every check includes plain-language context so marketers can understand the issue and developers can fix it faster.
- Shows what failed, warned, or passed
- Adds readable context instead of raw jargon
- Makes the report useful beyond SEO specialists
Scan summary
The report also summarizes status code, HTML size, and checks run so you can quickly understand the shape of the page.
- Useful for lightweight QA and triage
- Highlights page-weight and response issues
- Adds fast context before deeper review
Entity and AI context
When relevant, the audit surfaces third-party entities and AI-readiness signals that help explain performance or interpretation risks.
- Shows hidden dependencies affecting the page
- Adds modern discoverability context
- Helps connect SEO issues to broader page behavior
What teams do with it
Use the audit to catch issues early and hand clearer fixes downstream
01
Technical SEO coverage that feels usable
Review canonical, robots, structured data, rendering weight, heading hierarchy, and content quality without digging through ten separate tabs.
02
A faster pre-publish QA flow
Use the audit before launch, after major edits, or during a traffic drop to catch preventable problems before they hurt visibility.
03
Clearer handoffs across teams
Marketers can run the scan, pull the highest-priority issues, and hand a cleaner fix list to content, SEO, or engineering.
Beyond the basics
Good audits explain technical SEO areas users usually miss
The page should make it obvious that a serious audit is not only about titles and descriptions. It also needs to speak to crawlability, structure, rendering weight, and launch QA in a way non-specialists can follow.
Crawlability and indexability
Understand whether the page can be crawled, indexed, and interpreted correctly through status codes, canonical signals, robots directives, and document setup.
Search preview quality
See whether titles, descriptions, and social tags are strong enough to support better search snippets and cleaner sharing previews.
Content structure and duplication risk
Review headings, copy depth, internal links, alt text, and content overlap signals that often separate useful pages from weak ones.
Page speed and rendering weight
Catch structural weight problems like oversized HTML, heavy assets, and inefficient page composition before they become ranking and conversion drag.
Structured data and semantic clarity
Spot whether the page gives crawlers and AI systems enough clean structure to understand the topic, hierarchy, and purpose of the content.
Launch and post-edit QA
Use the same audit before publishing, after redesigns, or during traffic drops to quickly check whether a page broke in ways that search can feel.
Positioning
Built for fast understanding, not dashboard sprawl
Heavy SEO platforms are powerful, but a lot of users just need a clear audit, cleaner priorities, and fix instructions they can act on immediately.
| Feature | Traditional tools | BrandMov SEO checker |
|---|---|---|
| Time to first insight | Often slow and workflow-heavy | Built for quick scans and fast prioritization |
| Readability | Can feel dense for non-specialists | Human-readable issue detail and fix-first framing |
| AI-discoverability checks | Often missing or buried | Included in the core audit flow |
| Best use case | Deep ongoing SEO operations | Fast audits, content QA, and lean-team triage |
The next era of audits
Website audits should help you stay visible, not just pass checks
Always-on auditing mindset
The best SEO teams do not treat audits like one-time cleanup projects. They use them as an ongoing operating layer for site health.
Run your first scanFaster issue triage for lean teams
If you do not have a dedicated technical SEO team, the page still needs to tell you what broke, why it matters, and what deserves attention first.
Analyze a page nowBuilt for discoverability, not just compliance
Modern website audits need to help with rankings, crawlability, richer previews, and AI visibility instead of stopping at checkbox SEO.
See sample checksBuilt by BrandMov
This checker is free. BrandMov is the product for paid social teams.
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- Track competitors automatically: Monitor launches without manually checking competitor pages every week.
FAQ
Common questions about this SEO audit tool
The strongest tool pages answer the questions that come up before someone runs the audit. That includes scope, output, scoring, and who the report is actually for.
It reviews on-page and technical SEO signals for a public URL, including metadata, heading structure, content quality, indexing signals, page weight, performance hints, and AI-readiness indicators.