Skip the Ad Library grind
No page-name guessing, no clicking through 300 results. Type the brand, get the ads.
Live from Meta’s Ad Library. 1 free brand per account, in up to 3 countries, up to 25 ads each.
How it works
01
Type the competitor’s brand name
Gymshark, Oura, the agency across town. Use the Facebook page name for the cleanest match.
02
See every active ad
We pull their live ads from Meta’s Ad Library on the spot: up to 25 ads with creative, copy, CTA, start date and placements.
03
Track the ones that matter
Add the brand to a watchlist to keep its ad history and get an email the day it launches something new.
Need to check more than one competitor?
Swipe gives you unlimited lookups, a watchlist that re-checks each competitor for you, and an email the day one of them launches a new ad.
How to find what ads your competitors are running
Every ad running on Facebook, Instagram, Messenger and the Audience Network is public in Meta’s Ad Library. The catch is finding it: the Library searches by page name or keyword, shows one ad at a time, and tells you nothing about how long an ad has run unless you open it. This free competitor ads lookup does the digging for you. Type a brand, and in a minute or two you get up to 25 of its active ads with the creative, the full copy, the CTA, the start date and the placements, pulled live from the Ad Library.
Use it to check a competitor before a pitch, to see which angle a rival brand has run for months, or to find out whether a market you want to enter is already crowded with the same offer. One lookup is free with a BrandMov account, no card. The Swipe plan adds unlimited lookups and a watchlist that keeps checking each competitor for you and emails you when one of them launches a new campaign.
Find competitor display, Google and YouTube ads too
This free tool covers Meta. Watchlists on paid plans also pull each competitor’s Google Search, Display and YouTube ads from Google’s Ads Transparency Center, so one page shows everything a brand is running across both networks.
Once you have found their ads
What to look for in a competitor's ads
Look for repeated offers and claims
If multiple ads from the same brand keep repeating the same promise, discount, or proof point, that usually signals what the team believes is converting.
Study the first seconds, not just the whole ad
Hooks and opening frames often reveal more than the rest of the creative. Competitor research gets stronger when you compare how brands earn attention first.
Notice format choices as strategy signals
Video, static, carousel, and UGC-style ads often map to different funnel goals. Format is not cosmetic; it can signal what the brand is trying to make the audience do.
Use patterns to brief tests, not copy competitors
The goal of competitor lookup is not to duplicate what others are doing. It is to spot angles, structures, and market signals that help you form better testing hypotheses.
FAQ
Questions about finding and tracking competitor ads
How do I find what ads my competitors are running on Facebook and Instagram?
Type the competitor's brand name into the box above. BrandMov pulls their active ads live from Meta's Ad Library and shows the creative, copy, CTA, start date and placements for each one. The same ads are in the Ad Library itself at facebook.com/ads/library, but you have to know the exact page name and click through every result one at a time.
Can I find competitor ads for free?
Yes. One live lookup is free with a BrandMov account: one brand, in up to 3 countries, up to 25 ads each. After that, the Swipe plan gives unlimited lookups plus a watchlist that re-checks each competitor for you and emails you when they launch something new.
Can I look up a competitor's ads by website?
Search by brand or Facebook page name, which is how Meta indexes ads. If all you have is the website, type the brand name from it (for example 'Gymshark' for gymshark.com). Meta's Ad Library has no search-by-domain, so a domain on its own usually returns nothing.
Does this show Google, YouTube or display ads too?
The free lookup covers Facebook, Instagram, Messenger and Audience Network ads from Meta's Ad Library. Google and YouTube ads are tracked on paid watchlists, which pull from Google's Ads Transparency Center alongside Meta.
How do I see how long a competitor's ad has been running?
Every result shows the ad's start date. Ads that have run for 60 days or more are usually the ones making money, because nobody keeps paying for a loser. Sort your notes by run length before you copy an angle.
How do I track competitor ads over time instead of checking by hand?
Add the brand to a watchlist. BrandMov re-scrapes it on a schedule, keeps the full ad history, flags new launches and dropped ads, and sends an email alert when a tracked competitor starts a new campaign. That is the difference between a one-off lookup and ongoing competitor ad monitoring.