Creative testing
Generate hooks, grade copy, build briefs, and choose formats before you waste time producing the wrong ads.
Built for real campaign work
Creative strategy, tracking, audits, and planning tools in one place
BrandMov's free tools are designed for the unglamorous but high-leverage work that actually improves performance: finding better hooks, cleaning up attribution, pressure-testing landing pages, modeling spend, and researching competitors before your next campaign goes live.
Tracking and attribution
Build cleaner UTM links, model spend efficiency, and catch fatigue signals before reporting or scale starts drifting.
Landing page QA
Audit SEO and Meta-readiness basics so pages are easier to rank, easier to track, and less likely to waste paid clicks.
Competitive research
See what other brands are actively running on Meta and turn those findings into sharper angles, offers, and briefs.
Live
Website SEO Checker
Run a fast on-page SEO audit for any URL and spot metadata, content, technical SEO, performance, and AI-readiness gaps before they cost you rankings.
Try freeLive
UTM Campaign URL Generator
Create clean UTM-tagged URLs for paid and organic campaigns so every click lands in analytics with the right source, medium, and campaign name.
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Facebook Ad Hook Generator
Generate 15 proven hook angles for your niche and audience across Meta ads, Reels, statics, and UGC without starting from a blank page.
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Ad Fatigue Calculator
Use frequency, CTR, and CPC trends to see whether your creative is burning out and when it is time to refresh before scale gets expensive.
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Creative Brief Generator
Turn rough campaign inputs into a structured creative brief with hook angles, format direction, CTA guidance, and visual notes you can share fast.
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Ad Spend Efficiency Calculator
Model ROAS, CPA, breakeven, and margin so you can see whether your Meta budget is truly profitable before you push harder.
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Competitor Ads Lookup
Search any brand to see active Meta ads, study offers and hooks, and turn competitor research into faster creative direction.
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Ad Copy Grader
Score ad copy for hook strength, clarity, proof, CTA, emotion, and length so weak drafts are easier to fix before launch.
Try freeComing soon
Ad Angle Swipe File
100+ proven ad angles organized by niche, objective, and format. Filter and find your next winning creative direction.
In developmentLive
Meta Ad Format Picker
Answer 5 quick questions and get the Meta format that best fits your objective, funnel stage, product mix, and available assets.
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OG Image Checker
Validate Open Graph and Twitter Card tags on any URL, preview the share card, and catch missing or broken og:images before they cost you clicks on Facebook, LinkedIn, X, and Slack.
Try freeWhy this library exists
Free tools built around the actual bottlenecks in paid social workflows
Who are these tools for?
They are built for performance marketers, media buyers, founders, creative strategists, and agency teams doing real campaign work across Meta and adjacent channels.
Are these tools free to use?
Yes. The tools hub is designed as a free toolkit. Some tools gate deeper output behind email capture, but the core action stays free.
What makes these different from general marketing templates?
These tools are focused on high-leverage tasks inside paid social workflows: creative ideation, landing-page QA, competitor research, attribution hygiene, and budget decision support.
Want the full intelligence platform?
Search any brand's Meta Ads, track competitors in real time, build swipe files, and get creative alerts — all in one place.
Start free — no card needed