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Updated May 1, 2026
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Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil control. So you shine, not your skin.
Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil control. So you shine, not your skin.
2 ads use this creativeView
#haircarejourney 

“Moving to a new city took a toll on me — and my hair. 🫣 Between the stress, unpacking, and change in water, my hair felt dull and lifeless. But the Plum Coconut Milk & Peptide Shampoo honestly brought
#haircarejourney “Moving to a new city took a toll on me — and my hair. 🫣 Between the stress, unpacking, and change in water, my hair felt dull and lifeless. But the Plum Coconut Milk & Peptide Shampoo honestly brought
2 ads use this creativeView
Plum TrueSPF™ 50 with niacinamide protects from UV while supporting brighter looking skin.
Plum TrueSPF™ 50 with niacinamide protects from UV while supporting brighter looking skin.
Running 4 daysView
Crafted with hydrating Rice Water and 99.99% pure-grade niacinamide to control oil, this gel-cream delivers deep moisture without the weight.
Crafted with hydrating Rice Water and 99.99% pure-grade niacinamide to control oil, this gel-cream delivers deep moisture without the weight.
Running 7 daysView
High-performance Plum TrueSPF™ 50 helps defend skin from UV damage without leaving a white cast.
High-performance Plum TrueSPF™ 50 helps defend skin from UV damage without leaving a white cast.
Running 23 daysView
Turns out all I needed was the right collab to get into cricket season🏏
PlumXSOCIAL, you've got me obsessed.
Turns out all I needed was the right collab to get into cricket season🏏 PlumXSOCIAL, you've got me obsessed.
2 ads use this creativeView
Clinically tested hydration and oil control powered by 2% niacinamide for balanced skin.
Clinically tested hydration and oil control powered by 2% niacinamide for balanced skin.
Running 2 daysView
Plum Rice Water & Niacinamide Sunscreen hydrates, controls oil, melts invisible. Non-comedogenic. trueSPF™ guaranteed.
Plum Rice Water & Niacinamide Sunscreen hydrates, controls oil, melts invisible. Non-comedogenic. trueSPF™ guaranteed.
Running 4 daysView
Gently removes impurities while helping improve skin clarity with Plum's 2% Niacinamide and Rice Water Sunscreen
Gently removes impurities while helping improve skin clarity with Plum's 2% Niacinamide and Rice Water Sunscreen
Running 27 daysView
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
Running 20 daysView
Trusted by 10 million+ users, Plum 10% Niacinamide Serum combines 99.99% pure Niacinamide with 400-year-perfected Japanese Rice Water for clinically proven bright & clear skin.
Trusted by 10 million+ users, Plum 10% Niacinamide Serum combines 99.99% pure Niacinamide with 400-year-perfected Japanese Rice Water for clinically proven bright & clear skin.
2 ads use this creativeView
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Running 1 dayView
Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil control. So you shine, not your skin.
Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives you 2x hydration with oil control. So you shine, not your skin.
Running 15 daysView
Switching to a lighter and smarter moisturiser from Plum Goodness and my skin is thriving 💜
The 2% Niacinamide and Rice Water Gel Moisturiser keeps my skin fresh, hydrated and bright without the heaviness.
Switching to a lighter and smarter moisturiser from Plum Goodness and my skin is thriving 💜 The 2% Niacinamide and Rice Water Gel Moisturiser keeps my skin fresh, hydrated and bright without the heaviness.
Running 13 daysView
TrueSPF 50 PA++++ protection. Absorbs fast. Leaves no white cast.
TrueSPF 50 PA++++ protection. Absorbs fast. Leaves no white cast.
2 ads use this creativeView
TrueSPF 50 PA++++ protection. Absorbs fast. Leaves no white cast.
TrueSPF 50 PA++++ protection. Absorbs fast. Leaves no white cast.
Running 7 daysView
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
2 ads use this creativeView
Plum’s 2% Niacinamide Moisturizer replenishes moisture generously while helping reduce excess shine for skin that feels clear and comfortably balanced.
Plum’s 2% Niacinamide Moisturizer replenishes moisture generously while helping reduce excess shine for skin that feels clear and comfortably balanced.
2 ads use this creativeView
Get clearer, smoother and more even-toned skin.
Get clearer, smoother and more even-toned skin.
3 ads use this creativeView
Plum TrueSPF™ 50 with niacinamide protects from UV while supporting brighter looking skin.
Plum TrueSPF™ 50 with niacinamide protects from UV while supporting brighter looking skin.
Running 24 daysView
Trusted by 10 million+ users, Plum 10% Niacinamide Serum combines 99.99% pure Niacinamide with 400-year-perfected Japanese Rice Water for clinically proven bright & clear skin.
Trusted by 10 million+ users, Plum 10% Niacinamide Serum combines 99.99% pure Niacinamide with 400-year-perfected Japanese Rice Water for clinically proven bright & clear skin.
Running 8 daysView
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
3 ads use this creativeView
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
2 ads use this creativeView
Dewy skin > dry winter days! Switching to a lighter and smarter moisturiser with @plumgoodness and my skin is thriving 💜
The 2% Niacinamide and Rice Water Gel Moisturiser keeps my skin fresh, hydrated and bright without
Dewy skin > dry winter days! Switching to a lighter and smarter moisturiser with @plumgoodness and my skin is thriving 💜 The 2% Niacinamide and Rice Water Gel Moisturiser keeps my skin fresh, hydrated and bright without
Running 13 daysView
Peptides + coconut milk = next-level smoothness.
Peptides + coconut milk = next-level smoothness.
3 ads use this creativeView
Your seat at Wankhede might just be a photograph away! 🎟️

What if I told you, you could be cheering for Mumbai Indians LIVE at Wankhede, without spending a rupee? 👀💙

Yep, there’s a fun contest for you and you could par
Your seat at Wankhede might just be a photograph away! 🎟️ What if I told you, you could be cheering for Mumbai Indians LIVE at Wankhede, without spending a rupee? 👀💙 Yep, there’s a fun contest for you and you could par
Running 22 daysView
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
Plum TrueSPF™ 50 with 2% niacinamide helps protect from UV damage with no white cast.
Running 7 daysView
Not me gatekeeping the softest, bounciest hair combo ever 😭✨
Been using the Plum Coconut Milk & Peptide range and my hair’s literally thanking me after every wash — smooth, nourished, and smells like vacation. 🥥
Not me gatekeeping the softest, bounciest hair combo ever 😭✨ Been using the Plum Coconut Milk & Peptide range and my hair’s literally thanking me after every wash — smooth, nourished, and smells like vacation. 🥥
Running 73 daysView
Niacinamide powered lineup for clearer, brighter, more balanced skin with Plum
Niacinamide powered lineup for clearer, brighter, more balanced skin with Plum
Running 27 daysView
Clinically tested hydration and oil control powered by 2% niacinamide for balanced skin.
Clinically tested hydration and oil control powered by 2% niacinamide for balanced skin.
Running 13 daysView
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Running 22 daysView
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Plum delivers clinically backed 2x hydration with oil control for clear, balanced looking skin.
Running 14 daysView
An SPF 50 PA++++ sunscreen formulated with Japanese rice water for hydration and 99.99% pure-grade niacinamide to control excess oil. Clinically proven to be non-comedogenic while staying feather-light on the skin. All o
An SPF 50 PA++++ sunscreen formulated with Japanese rice water for hydration and 99.99% pure-grade niacinamide to control excess oil. Clinically proven to be non-comedogenic while staying feather-light on the skin. All o
Running 22 daysView
Healthy skin >>> perfect skin 💫
Ever since I started using the Plum 10% Niacinamide + Rice Water Serum, my skin feels calmer, clearer, and way more confident!
Get yours now on Flipkart!
This serum has been a total game c
Healthy skin >>> perfect skin 💫 Ever since I started using the Plum 10% Niacinamide + Rice Water Serum, my skin feels calmer, clearer, and way more confident! Get yours now on Flipkart! This serum has been a total game c
Running 27 daysView
Turns out all I needed was the right collab to get into cricket season🏏
PlumXSOCIAL, you've got me obsessed.
Turns out all I needed was the right collab to get into cricket season🏏 PlumXSOCIAL, you've got me obsessed.
2 ads use this creativeView

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