Winning Meta ads. Curated, not scraped.
30,000+ curated Meta ads, every one labeled by hook and angle. Study what works, then save the keepers to your swipe file.
Feature breakdown2,131 ads
Opens with what the product does and how it works. Mechanism first, brand second.
Ever tried / noticed1,218 ads
“Ever tried…? Ever noticed…?” A curiosity question the reader answers by reading on.
Personal story337 ads
A first-person narrative beat, a moment or a confession. Story before product.
In 30 seconds841 ads
A quick-promise opener. The payoff is framed as seconds away.
Social proof (hook)599 ads
Numbers up front, like user counts and reviews. Borrowed trust as the opener.
You should never546 ads
Prohibition framing. Tells the reader to stop doing something they did this morning.
The secret383 ads
A reveal tease. The copy withholds just enough to earn the next line.
Sale / discount1,621 ads
Opens on the offer itself. Discount-led and urgency-heavy.
Now available342 ads
A launch announcement. Newness itself is the hook.
Tired of…399 ads
Names the pain as a question (“Tired of X?”) and lets the reader self-select.
X tips555 ads
A numbered teaching promise. The ad reads like content.
