Monday-morning competitor teardown.

Every Monday at 9am your agent pulls the top Meta creatives from 10 tracked competitors, extracts the new angles since last week, and posts a digest to Slack. You walk into the week already knowing what the other side is doing.

What you’ll need

• A BrandMov account with an MCP key (sign up free)
• 10 competitor brands added to your watchlist (via chat: “add gymshark, alo yoga, vuori to my watchlist”)
• An MCP client: Claude Desktop, Cursor, Cline, or a scheduled runner like n8n
• A Slack incoming webhook URL (optional — skip if you just want the agent to show you inline)

The prompt

Drop this into your MCP client. Schedule it weekly if your client supports cron; otherwise run it manually every Monday.

It’s Monday. Pull my full watchlist feed for the last 7 days. For the top 3 brands by new-ad count, fetch each brand’s 5 best-performing creatives and summarize the hooks, offers, and visual angles. Call out anything that’s new versus last week. Save the standout ads to a swipe file called “Competitor teardown — week of [today]” and share it as a public link. Format the final summary as a Slack-ready message and post it via the brandmov-digest webhook.

The tools the agent calls

What you get

A Slack message in your #competitors channel with:

• The 3 brands shipping the most new creative this week
• 3–5 angles each with the exact hooks they’re using
• A link to a public swipe file with the ads saved
• A “new vs last week” diff so you’re not reading the same angles twice

Scheduling it

Three options, cheapest first:

• Claude Projects: paste the prompt into a Project with BrandMov MCP enabled and run it manually every Monday. Free.
• n8n / Zapier: schedule trigger → call Claude API with the MCP tool surface → done. Run cost ~ a few cents per week.
• A cron script hitting the Claude API directly with mcp_servers: [brandmov] in the tool config. Full reference: docs.claude.com/mcp-connector.

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