Baby Facebook ads. Curated, not scraped.
Every winning Meta ad from live DTC brands, grouped by hook and angle. Study what converts, then save the keepers to your swipe file.
Feature breakdown336 ads
Opens with what the product does and how it works. Mechanism first, brand second.
Ever tried / noticed14 ads
“Ever tried…? Ever noticed…?” A curiosity question the reader answers by reading on.
Personal story96 ads
A first-person narrative beat, a moment or a confession. Story before product.
Social proof (hook)69 ads
Numbers up front, like user counts and reviews. Borrowed trust as the opener.
You should never5 ads
Prohibition framing. Tells the reader to stop doing something they did this morning.
The secret28 ads
A reveal tease. The copy withholds just enough to earn the next line.
Sale / discount470 ads
Opens on the offer itself. Discount-led and urgency-heavy.
Now available132 ads
A launch announcement. Newness itself is the hook.
Tired of…111 ads
Names the pain as a question (“Tired of X?”) and lets the reader self-select.
