Campaign details
Fill in your campaign info — fields marked required are needed to generate the URL.
What each UTM parameter does
Identifies which site, platform, or publication sent the traffic. E.g. facebook, google, newsletter.
The marketing channel. E.g. cpc, social, email, banner. Keep consistent across campaigns.
Your specific campaign identifier. Use underscores instead of spaces. E.g. summer_sale_2024.
Identifies paid search keywords. Also useful for A/B testing audience segments. Optional.
Differentiates ads or links pointing to the same URL. E.g. logo_link vs text_link, or image_v1 vs image_v2.
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UTMs track where traffic comes from.
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