BigSpy alternative for tracking the competitors you can name
BigSpy
Multi-platform ad spy database. Over 1 billion ad creatives across 11 ad platforms, with visual search, ad copy research and video analysis.
Marketers · ad creators · ecommerce sellers · $69 to $499/moBrandMov
Competitor ad intelligence for agencies and DTC teams. Watchlists that keep every competitor's ad history, a curated feed of scored DTC ads, and one-click clones into your ad account.
Agencies · in-house marketing teamsYou research ads across TikTok, Google, YouTube and Meta
BigSpy covers 8 platforms from its Growth plan and 11 on Ultimate, with one search box across them. BrandMov does not cover TikTok or YouTube.
You have named competitors on Meta and want to see what they launch
Swipe watches five brands for $19, with a weekly auto-scan. Studio is unlimited for $49. On BigSpy, followed pages start on Growth at $159 a month.
The 30-second read
BigSpy is a wide database you search when you have a question. BrandMov is a short list of brands that gets checked for you. The overlap is following a competitor, and that is where the price gap sits.
| BigSpy | BrandMov | |
|---|---|---|
| Positioning | Ad spy database across 11 ad platforms | Competitor watchlists with ad history, scored feed, clone-to-draft |
| Primary buyer | Marketers, ad creators and ecommerce sellers | Agencies and DTC teams with named competitors |
| Ad database | Over 1 billion ad creatives, per its homepage | 56,000+ hand-picked ads from 3,500+ brands scored, live Ad Library lookups, full history for every watched brand |
| Channel coverage | Facebook and Instagram on Starter. Google, YouTube, X, TikTok and Pangle from Growth. Pinterest, Yahoo and Unity on Ultimate | Meta first. Google ads tracked on watchlists |
| Entry price | $69/mo Starter ($49 annual), 1 seat | $19/mo Swipe, up to 5 watched brands |
| Price to follow a brand | $159/mo Growth ($119 annual), 100 followed pages and domains | $19/mo for 5, $49/mo for unlimited |
| Way to try it | Free plan: Facebook only, 10 searches a day, 20 tracked creatives | 7-day free trial, no card, plus one free competitor lookup |
BigSpy figures from bigspy.com/pricing and bigspy.com on 2026-11-07. Older third-party guides still list $9 Basic and $99 Pro plans; those are not on its pricing page now.
What's in each box
BigSpy wins every row about breadth. BrandMov wins the rows about following a short list of brands and acting on what they run.
| Feature | BigSpy | BrandMov |
|---|---|---|
| Search Facebook and Instagram ads | ✓Instagram from Starter | ✓live lookup + curated feed |
| TikTok and YouTube ads | ✓Growth and up | no |
| Google ads | ✓Growth and up | partialon watchlists |
| Pinterest, Yahoo and Unity ads | ✓Ultimate | no |
| Visual and feature search | ✓10 to 2,000 a day by plan | partialfilter by industry, angle, hook, format |
| Follow a named page or domain | ✓Growth and up, 100 total, 1,000 on Ultimate | ✓5 on $19, unlimited on $49 |
| Keep ads you want to come back to | partialtracked creatives, 20 to 1,000 by plan | ✓unlimited saves on every plan |
| Score on every ad | partialvideo analysis, 5 to 500 a month by plan | ✓hook, hold, click and buy on every curated ad |
| Turn an ad into new creative | partialCreative to AI Prompt, 3 to 1,000 a day | ✓clone into on-brand variants, image credits on every plan |
| Launch into Meta as a paused draft | nonot listed on bigspy.com/pricing, Nov 2026 | ✓Suite |
| MCP server for AI agents | nonot listed on bigspy.com/pricing, Nov 2026 | ✓Studio and Suite |
Named strengths, both sides
We built this page, so we are going to say plainly where we are behind.
BigSpy is stronger at
3 winsPlatform breadth
Facebook, Instagram, Google, YouTube, X, TikTok and Pangle from Growth, plus Pinterest, Yahoo and Unity on Ultimate. BrandMov is Meta first, with Google on watchlists and nothing on TikTok or YouTube.
Research across a billion creatives
Visual search, ad copy research, chart discovery and domain analysis over a database far larger than ours. If you do not know who to look at yet, BigSpy's width helps. BrandMov's feed is hand-picked, so it is much smaller on purpose.
A plan with no time limit
BigSpy's free plan has no end date: Facebook only, 10 searches a day, 20 tracked creatives. BrandMov has a 7-day trial and one free competitor lookup, then a paid plan.
BrandMov is stronger at
4 winsFollowing a competitor costs $19, not $159
BigSpy's pricing table shows followed pages and domains as not included on Free or Starter. They start on Growth at $159 a month. Swipe at $19 watches five brands and Studio at $49 is unlimited.
Every ad a rival has run, in one place
BrandMov keeps each watched brand's ads from the day you add it, including the ones that have since stopped. Turn on the weekly auto-scan or hit Scan for New Ads, and what is new and what has gone shows up in that brand's history.
A feed you can read in one sitting
56,000+ ads from 3,500+ DTC and local brands, picked by hand, each scored on hook, hold, click and buy with no meter. You skim winners instead of filtering a billion creatives.
Clone the winner and launch it
Turn a saved competitor ad into on-brand image and copy variants, then push them into your Meta account as paused drafts from Suite.
Cost side-by-side
- Starter (1 seat, FB + IG)$69 / $49 mo
- Growth (adds Google, YouTube, TikTok, X, followed pages)$159 / $119 mo
- Scale (5 seats)$399 / $299 mo
- Ultimate (11 platforms)$499 / $399 mo
BigSpy also has a free plan: 10 searches a day, Facebook only.
- Swipe$19 / mo · 7-day free trial
- Studio$49 / mo
- Suite$99 / mo
Swipe: curated feed, unlimited saves, up to 5 watched brands. Studio: unlimited watchlists, weekly auto-scan, live Ad Library search, MCP and API. Suite: Meta ad manager and 200 image credits.
Which one for you
Sorted by buyer. Two rows honestly recommend BigSpy.
Media buyer researching TikTok, Google and Meta together
Pick BigSpyPlatform breadth is BigSpy's whole pitch. BrandMov does not cover TikTok or YouTube.
Seller exploring a niche with no named rivals yet
Pick BigSpyA wide database and chart discovery suit open questions. BrandMov works best once you have names.
Agency tracking client competitors on Meta
Pick BrandMovUnlimited watchlists for $49, client share links, and paused drafts in each client's account from Suite.
DTC brand with five named rivals
Pick BrandMovSwipe at $19 watches all five, shows start dates and scores, and saves without limits.
Team running marketing ops from an AI agent
Pick BrandMovThe MCP server exposes watchlists, the feed and cloning to Claude or ChatGPT.
Common questions
- Is there a cheaper BigSpy alternative?
- BrandMov starts at $19 a month (Swipe, five watched brands) and $49 for unlimited watchlists (Studio). BigSpy's paid plans start at $69 a month for Starter, and following pages or domains starts on Growth at $159.
- Is BigSpy still $9 a month?
- Not on its own pricing page. As of November 2026 bigspy.com/pricing lists Free, Starter at $69, Growth at $159, Scale at $399 and Ultimate at $499 a month, with lower annual prices. Older guides that quote a $9 Basic plan and a $99 Pro plan are out of date.
- Is there a free BigSpy alternative?
- BigSpy itself has a free plan with 10 Facebook searches a day. BrandMov gives one free competitor lookup per account, pulled live from Meta's Ad Library, and a 7-day free trial with no card. Meta's own Ad Library is free but has no saving or alerts.
- Does BrandMov cover TikTok and YouTube like BigSpy?
- No. BrandMov covers Facebook, Instagram, Messenger and Audience Network from Meta's Ad Library, and Google ads on watchlists. If TikTok or YouTube ads are central to your research, BigSpy's Growth plan covers them.
- Can I follow a competitor on BigSpy's cheapest plan?
- Not on Starter. bigspy.com/pricing lists followed pages and followed domains from Growth at $159 a month (100 of them) and 1,000 on Ultimate. On BrandMov, Swipe at $19 watches five brands and Studio at $49 watches unlimited brands.
- BigSpy vs AdSpy: which should I pick?
- BigSpy for platform breadth, AdSpy for Meta-only depth with affiliate and landing-page filters at a flat $149. Our AdSpy comparison at brandmov.com/compare/adspy/ covers both. BrandMov fits a different job: watching named competitors and acting on what they launch.