Winning Meta ads. Curated, not scraped.
Every ad here is handpicked from 3,800+ B2C and DTC brands and labeled by hook and angle. Study what works, then save the keepers to your swipe file.
Tracking creative fromKuruHexCladOats OvernightMade InMonosAmerisleep+ 3,800 more, refreshed weekly
Feature breakdown106 ads
Opens with what the product does and how it works — mechanism first, brand second.
Ever tried / noticed95 ads
“Ever tried…? Ever noticed…?” — a curiosity question the reader answers by reading on.
Personal story102 ads
A first-person narrative beat — a moment, a memory, a confession. Story before product.
In 30 seconds37 ads
A quick-promise opener — the payoff is framed as seconds away.
Social proof (hook)57 ads
Numbers up front: users, reviews, press. Borrowed trust as the opener.
You should never452 ads
Prohibition framing — tells the reader to stop doing something they did this morning.
The secret30 ads
A reveal tease — the copy withholds just enough to earn the next line.
Sale / discount25 ads
Opens on the offer itself — discount-led, urgency-heavy.
